| Preliminary Pages [i-xii] |
| Chapter |
| |
PART 1: Introduction |
| 1 |
The Task [1] |
| 2 |
The Method Used in this Study [6] |
| 3 |
The Sample [19] |
| 4 |
Historical Background [23] |
| |
PART 2: Pricing Procedures under Price Control |
| 5 |
Legal Direct Price Increases [32] |
| 6 |
Illegal Direct Price Increases [38] |
| 7 |
Indirect Price Increases: Quality Deterioration [51] |
| 8 |
Reduction in Number and Size of Markdowns [65] |
| 9 |
Uptrading: Shift to Better-Grade Merchandise [71] |
| 10 |
Keeping Prices Stable [84] |
| 11 |
Comparison of Pricing Procedures in Different Fields [91] |
| |
PART 3 Factors Favoring or Impeding Price Stability |
| 12 |
Type of Regulation [99] |
| 13 |
Rationing as an Aid to Price Control [115] |
| 14 |
The Role of the Market Structure [125] |
| 15 |
Wartime Changes in Supply, Demand, Business Volume, and Profits [130] |
| 16 |
Influence of Price Control on Demand [142] |
| 17 |
Businessmen's Attitudes toward Price Control [157] |
| |
PART 4: Changes in the Relative Position of Different Firms |
| 18 |
Informal Rationing [174] |
| 19 |
The Wholesale Trade [182] |
| 20 |
Small vs. Large Firms [189] |
| 21 |
Chains vs. Independent, Inexpensive vs. Expensive Firms [195] |
| 22 |
Business Initiative under Price Control [203] |
| |
PART 5: Conclusions |
| 23 |
Interviewing as a Tool of Economic Research [209] |
| 24 |
Toward an Appraisal of Price Control [215] |
| Appendices |
| 1 |
(To Chapter 2) The Questionnaires [225] |
| 2 |
(To Chapter 3) The Sample [229] |
| 3 |
(To Chapter 15) Sales and Profits [233] |
| Indexes: Index of Commodity Lines Discussed & General Index [242] |