Price Control and Business January 1945 CFM 9 Author(s) George Katona Abstract Preliminary Pages [i-xii] Chapter PART 1: Introduction 1 The Task [1] 2 The Method Used in this Study [6] 3 The Sample [19] 4 Historical Background [23] PART 2: Pricing Procedures under Price Control 5 Legal Direct Price Increases [32] 6 Illegal Direct Price Increases [38] 7 Indirect Price Increases: Quality Deterioration [51] 8 Reduction in Number and Size of Markdowns [65] 9 Uptrading: Shift to Better-Grade Merchandise [71] 10 Keeping Prices Stable [84] 11 Comparison of Pricing Procedures in Different Fields [91] PART 3 Factors Favoring or Impeding Price Stability 12 Type of Regulation [99] 13 Rationing as an Aid to Price Control [115] 14 The Role of the Market Structure [125] 15 Wartime Changes in Supply, Demand, Business Volume, and Profits [130] 16 Influence of Price Control on Demand [142] 17 Businessmen's Attitudes toward Price Control [157] PART 4: Changes in the Relative Position of Different Firms 18 Informal Rationing [174] 19 The Wholesale Trade [182] 20 Small vs. Large Firms [189] 21 Chains vs. Independent, Inexpensive vs. Expensive Firms [195] 22 Business Initiative under Price Control [203] PART 5: Conclusions 23 Interviewing as a Tool of Economic Research [209] 24 Toward an Appraisal of Price Control [215] Appendices 1 (To Chapter 2) The Questionnaires [225] 2 (To Chapter 3) The Sample [229] 3 (To Chapter 15) Sales and Profits [233] Indexes: Index of Commodity Lines Discussed & General Index [242]