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Discussion Paper

Influence or Advertise: The Role of Social Learning in Influencer Marketing

Berman, Ron and Oery, Aniko and Zheng, Xudong, Influence or Advertise: The Role of Social Learning in Influencer Marketing (January 15, 2023). Available at SSRN: https://ssrn.com/abstract=4324888 or http://dx.doi.org/10.2139/ssrn.4324888