1336
CFP Author(s): CFP Paper Title: Targeting in Advertising Markets: Implications for Offline versus Online Media
Journal: RAND Journal of Economics
CFP Vol(Issue): 42(3)
CFP page numbers: 417-443
See CFDP: CFDP 1758R
CFP Season: Fall 2011
Journal: RAND Journal of Economics
CFP Vol(Issue): 42(3)
CFP page numbers: 417-443
See CFDP: CFDP 1758R
CFP Season: Fall 2011