2013 Marketing-Industrial Organization Conference (Co-sponsored with SOM)

April 5 – 6, 2013

Sponsored by Yale Center for Customer Insights and Cowles Foundation for Research in Economics at Yale University
There is growing overlap in empirical research in the fields of Marketing and Industrial Organization.  The Marketing-Industrial Organization Conference aims to provide an opportunity for scholars in both areas to interact with each other and foster collaboration and exchange of ideas. The conference will follow a single session format with a discussant for each paper.


Friday - April 5, 2013

Trumbull Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Lunch - 11:30 am - 12:15 pm
Welcome - 12:15 - 12:30 pm
Session One - 12:30 - 1:30 pm
Who is Exposed to Gas Prices? How Gasoline Prices Affect Automobile Manufacturers and Dealerships
Florian Zettelmeyer (Northwestern and NBER), Meghan Busse (Northwestern and NBER), Christopher Knittell (MIT Sloan and NBER)
Discussant: Ryan Kellogg (University of Michigan)
Session Two - 1:30 - 2:30 pm
Using Information to Improve the Effectiveness of Nonlinear Pricing: Evidence from a Field Experiment
Matthew E. Kahn (UCLA) and Frank A. Wolak (Stanford)
Discussant: Miguel Villas-Boas (Berkeley)
Break - 2:30 - 3:00 pm
Session Three - 3:00 - 4:00 pm
Empirical Model of Dynamic Merger Enforcement - Choosing Ownership Caps in U.S. Radio
Przemyslaw Jeziorski (Haas School of Business, UC Berkeley)
Discussant: Gautam Gowrisankaran (Arizona)
Session Four - 4:00 - 5:00 pm
Estimating Demand for Differentiated Products with Error in Market Shares
Amit Kumar Gandhi, Zhentong Lu and Xiaoxia Shi (all of University of Wisconsin-Madison)
Discussant: Pradeep Chintagunta (Chicago)
Reception - 5:00 - 6:00 pm
Dinner - 6:00 - 8:00 pm
Rooftop Dining Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Saturday - April 6, 2013

Trumbull Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Breakfast - 7:30 am - 8:30 am
Session Five - 8:30 - 9:30 am
Welfare and Redistribution Effects of Benevolent Multiproduct Pricing: The Pennsylvania Liquor Control Board
Eugenio Miravate (University of Texas, Austin), Katja Seim (Wharton), Jeff Thurke (Notre Dame) and Joel Waldfogel (Minnesota)
Discussant: Wes Hartmann (Stanford)
Session Six - 9:30 - 10:30 am
An Empirical Study of the Dynamics of Brand Building
Ron N. Borkovsky, Avi Goldfarb, Avery Haviv, Sridhar Moorthy (all of Rotman School of Management, University of Toronto)
Discussant: Lanier Benkard (Stanford)
Break - 10:30 - 11:00 am
Session Seven - 11:00 am - 12:00 pm
Optimal Aggregation of Consumer Ratings: An Application to Yelp.com
Michael Luca (HBS), Weija Dai (University of Maryland), Ginger Jin (University of Maryland) and Jungmin Lee (Sogang University)
Discussant: Juanjuan Zhang (MIT)
Lunch - 12:00 - 1:00 pm
Session Eight - 1:00 - 2:00 pm
Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
Matthew Gentzkow (Chicago Booth and NBER), Bart Bronnenberg (CentER and Tilburg), JP Dube (Chicago Booth and NBER), and Jesse Shapiro (Chicago Booth and NBER)
Discussant: Kate Ho (Columbia)
Session Nine - 2:00 - 3:00 pm
Information Acquisition and Consumer Choice
Pai-Ling Yin (MIT), Tim Bresnahan (Stanford), Tim Landvoigt (Stanford)
Discussant: Ron Goettler (Rochester)
Break - 3:00 - 3:30 pm
Session Ten - 3:30 - 4:30 pm
Online Content Pricing: Purchase and Rental Markets
Anita Rao (Chicago Booth)
Discussant: Marc Rysman (Boston University)
Conference Adjourns - 4:30 pm

Conference Frequently Asked Questions

Yale provides visitors two Wi-Fi network options:

  • YaleGuest
  • Eduroam

YaleGuest is a public, insecure wireless network available for anyone’s use, but has limited network access. Due to security reasons, certain programs and functionality may not be accessible via the YaleGuest network, e.g., Dropbox, Skype, and Box.  

If possible, we recommended you use the Eduroam wireless network.  Eduroam (education roaming) is a secure, world-wide roaming access service that allows students, researchers and staff from participating institutions to obtain Internet connectivity across campuses when visiting other participating institutions.

If your institution is a partneraccess the Eduroam network by selecting Eduroam from the Wi-Fi list on your mobile device and sign-in using your home institution’s credentials*. View Eduroam’s complete listing of U.S. participating schools; International visitors can look for institutional listings on this country page.

For additional details, please contact your institution’s IT department or search your institution’s support page.

*Credential format is typically ID@UniversityName.edu, e.g., YaleNetID@yale.edu or SUNetID@win.stanford.edu

The conference will be held at the Yale School of Management (SOM), Evans Hall located at 165 Whitney Ave and is about a 20 minute walk from the Blake Hotel. The easiest route to SOM from the Blake Hotel is to go south-east on George Street and turn left on Temple St. Temaple will merge into Whitney Avenue. SOM will be on the right side of the street across from the Peabody Museum (see map below).

The conference will be held at the Yale School of Management (SOM), Evans Hall located at 165 Whitney Ave and is about a 15 minute walk from the Omni Hotel. The easiest route to SOM from the Omni Hotel is to go north on Temple St. which merges into Whitney Avenue. SOM will be on the right side of the street across from the Peabody Museum (see map below).

For travel expense reimbursement for the 2020 Cowles GE Conference, please send the following items by Friday, July 31, 2020.

For travel expense reimbursement for the 2020 Cowles Summer Conferences, please send the following items by Friday, September 11, 2020.


  • Complete the appropriate online conference travel reimbursement form (These online forms allow you to upload any/all relevant forms and receipts which will be bundled together as one document):
  • Please upload any/all receipts for airfare (economy only)/rail and ground transportation. Receipts must be itemized and show proof of payment (i.e., if paid by credit card the receipt should show the last 4 digits of the credit card).

Note, vouchers for previously canceled or unrelated travel cannot be reimbursed if used to pay for any Cowles related travel.





Email or send original receipts, completed travel reimbursement form, and applicable international forms to:

Darlene Smith
Event & Visitor Assistant Administrator
Cowles Foundation at Yale University
30 Hillhouse Avenue
P.O. Box 208281
New Haven, CT 06520

Email questions to Darlene Smith


The conference sessions are held on the second floor in Evans Hall at the Yale School of Management. Restrooms can be found on the perimeter of the building along the sides and back of the building.

Click to enlarge

The Cowles Foundation is located in the heart of Yale’s campus at 30 Hillhouse Avenue.  Use the Yale online campus map to help find your way around.

If you need assistance with an Omni Hotel room reservation, please contact Alyson Perri, Convention Services Manager, Omni Hotels.

In cases of emergency, contact the appropriate department listed below:

You can also report a crime or send an anonymous text tip through our Bulldog Mobile (LiveSafe) app. (To register for Bulldog Mobile please visit the Yale LiveSafe page)

For addtional emergency information, visit the Yale Emergency Management website.

Yes, a shuttle bus will be arranged to drive between the hotel and conference location. Typically, an announcement will be sent out from Darlene Smith the day before with additional information.