2013 Marketing-Industrial Organization Conference (Co-sponsored with SOM)

April 5 – 6, 2013

Sponsored by Yale Center for Customer Insights and Cowles Foundation for Research in Economics at Yale University
There is growing overlap in empirical research in the fields of Marketing and Industrial Organization.  The Marketing-Industrial Organization Conference aims to provide an opportunity for scholars in both areas to interact with each other and foster collaboration and exchange of ideas. The conference will follow a single session format with a discussant for each paper.


Friday - April 5, 2013

Trumbull Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Lunch - 11:30 am - 12:15 pm
Welcome - 12:15 - 12:30 pm
Session One - 12:30 - 1:30 pm
Who is Exposed to Gas Prices? How Gasoline Prices Affect Automobile Manufacturers and Dealerships
Florian Zettelmeyer (Northwestern and NBER), Meghan Busse (Northwestern and NBER), Christopher Knittell (MIT Sloan and NBER)
Discussant: Ryan Kellogg (University of Michigan)
Session Two - 1:30 - 2:30 pm
Using Information to Improve the Effectiveness of Nonlinear Pricing: Evidence from a Field Experiment
Matthew E. Kahn (UCLA) and Frank A. Wolak (Stanford)
Discussant: Miguel Villas-Boas (Berkeley)
Break - 2:30 - 3:00 pm
Session Three - 3:00 - 4:00 pm
Empirical Model of Dynamic Merger Enforcement - Choosing Ownership Caps in U.S. Radio
Przemyslaw Jeziorski (Haas School of Business, UC Berkeley)
Discussant: Gautam Gowrisankaran (Arizona)
Session Four - 4:00 - 5:00 pm
Estimating Demand for Differentiated Products with Error in Market Shares
Amit Kumar Gandhi, Zhentong Lu and Xiaoxia Shi (all of University of Wisconsin-Madison)
Discussant: Pradeep Chintagunta (Chicago)
Reception - 5:00 - 6:00 pm
Dinner - 6:00 - 8:00 pm
Rooftop Dining Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Saturday - April 6, 2013

Trumbull Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Breakfast - 7:30 am - 8:30 am
Session Five - 8:30 - 9:30 am
Welfare and Redistribution Effects of Benevolent Multiproduct Pricing: The Pennsylvania Liquor Control Board
Eugenio Miravate (University of Texas, Austin), Katja Seim (Wharton), Jeff Thurke (Notre Dame) and Joel Waldfogel (Minnesota)
Discussant: Wes Hartmann (Stanford)
Session Six - 9:30 - 10:30 am
An Empirical Study of the Dynamics of Brand Building
Ron N. Borkovsky, Avi Goldfarb, Avery Haviv, Sridhar Moorthy (all of Rotman School of Management, University of Toronto)
Discussant: Lanier Benkard (Stanford)
Break - 10:30 - 11:00 am
Session Seven - 11:00 am - 12:00 pm
Optimal Aggregation of Consumer Ratings: An Application to Yelp.com
Michael Luca (HBS), Weija Dai (University of Maryland), Ginger Jin (University of Maryland) and Jungmin Lee (Sogang University)
Discussant: Juanjuan Zhang (MIT)
Lunch - 12:00 - 1:00 pm
Session Eight - 1:00 - 2:00 pm
Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
Matthew Gentzkow (Chicago Booth and NBER), Bart Bronnenberg (CentER and Tilburg), JP Dube (Chicago Booth and NBER), and Jesse Shapiro (Chicago Booth and NBER)
Discussant: Kate Ho (Columbia)
Session Nine - 2:00 - 3:00 pm
Information Acquisition and Consumer Choice
Pai-Ling Yin (MIT), Tim Bresnahan (Stanford), Tim Landvoigt (Stanford)
Discussant: Ron Goettler (Rochester)
Break - 3:00 - 3:30 pm
Session Ten - 3:30 - 4:30 pm
Online Content Pricing: Purchase and Rental Markets
Anita Rao (Chicago Booth)
Discussant: Marc Rysman (Boston University)
Conference Adjourns - 4:30 pm