2011 Marketing-Industrial Organization Conference (Co-sponsored with SOM)

April 8 – 9, 2011

There is growing overlap in empirical research in the fields of Marketing and Industrial Organization. The Marketing-Industrial Organization Conference aims to provide an opportunity for scholars in both areas to interact with each other and foster collaboration and exchange of ideas. The conference will follow a single session format with a discussant for each paper.


Friday - April 8, 2011

Trumbull Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Lunch - 11:30 am - 12:15 pm
Welcome - 12:15 - 12:30 pm
Session One - 12:30 - 1:30 pm
The Impact of Search Costs on Consumer Behavior: A dynamic approach
Stephan Seiler (London School of Economics)
Discussant: Tat Chan (Washington University in St. Louis)
Session Two - 1:30 - 2:30 pm
The Agglomeration-Differentiation Tradeoff in Spatial Location Choice
Sumon Datta (Purdue), K. Sudhir (Yale)
Discussant: Katja Seim (University of Pennsylvania)  
Break - 2:30 - 3:00 pm
Session Three - 3:00 - 4:00 pm
Estimation of cost synergies from mergers without cost data: Applications to U.S. radio
Przemyslaw Jeziorski (Johns Hopkins)
Discussant: Minjung Park (UC Berkeley)
Session Four - 4:00 - 5:00 pm
The Impact of Competition on Endogenous Product Provision: The Case of Motion Picture Exhibition
Yesim Orhun (Chicago), Pradeeep Chintagunta (Chicago), Sriram Venkatraman (Emory)
Discussant: Panle Jia (MIT) 
Reception - 5:00 - 6:00 pm (Saybrook Room)
Dinner - 6:00 - 8:00 pm (Trumbull Room)
Dinner Keynote Speaker
Steve Berry (Yale) 7:00-7:30 pm: “Markets and Marketing”

Saturday - April 9, 2011

Trumbull Room, Yale Club, 50 Vanderbilt Avenue, New York, NY

Breakfast - 7:30 am - 8:30 am
Session Five - 8:30 - 9:30 am
Charity as a substitute for reputation: Evidence from an Online Marketplace
Daniel Elfenbein (Washington University in St. Louis), Ray Fisman (Columbia), Brian McManus (University of North Carolina)
Discussant: Vineet Kumar (Harvard Business School)
Session Six - 9:30 - 10:30 am
Repositioning Dynamics and Pricing Strategy
Paul Ellickson (Rochester), Sanjog Misra (Rochester), Harikesh Nair (Stanford)
Discussant: Ariel Pakes (Harvard)
Break - 10:30 - 11:00 am
Session Seven - 11:00 am - 12:00 pm
Welfare Effects of Ticket Resale
Phillip Leslie (Stanford), Alan Sorenson (Stanford)
Discussant: Brett Gordon (Columbia Business School)
Lunch - 12:00 - 1:00 pm
Session Eight - 1:00 - 2:00 pm
How Much Do Consumers Know about the Quality of Products?: Evidence from the Diaper Market
Andrew Ching (Toronto), Tulin Erdem (NYU), Michael Keane (University of Technology, Sydney and ASU)
Discussant: John Rust (Maryland)
Session Nine - 2:00 - 3:00 pm
Selection on Moral Hazard in Health Insurance
Liran Einav (Stanford),  Amy Finkelstein (MIT), Stephen Ryan (MIT), Paul Schrimpf (MIT), Mark Cullen (Stanford)
Discussant: Ahmed Khwaja (Yale)
Break - 3:00 - 3:30 pm
Session Ten - 3:30 - 4:30 pm
The Threat from Competition in a Mature Market: The Role of Product Standards, Customer Learning, and Switching Costs
Eric Anderson (Northwestern), Hojin Jung (Northwestern), Duncan Simester (MIT)
Discussant: Fiona Scott Morton (Yale)