Subroto Roy

CFDPs

CFDP 2302 K. Sudhir, Seung Yoon Lee, Subroto Roy, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," (September 2021) [47pp, Abstract]
CFDP 2183R K. Sudhir, Hortense Fong, Subroto Roy, "Greedy or Grateful? Asking for More when Thanking Donors," (June 2019, revised March 2021) [47pp, Abstract]
CFDP 2183 K. Sudhir, Hortense Fong, Subroto Roy, "Greedy or Grateful? Asking for More when Thanking Donors," (June 2019) [54pp, Abstract]
CFDP 1940 K. Sudhir, Subroto Roy, Mathew Cherian, "Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content," (March 2014, updated January 2016) [52pp, Abstract]

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